Editorial draft · A working outline for review and development.

A watchlist, open to revision

These themes are questions to revisit over the next 12–36 months, not forecasts with fixed outcomes. Reassess them as customer needs, operating constraints and evidence change.

AI as infrastructure

What changes when AI becomes a shared operating capability rather than a standalone tool?

The convergence of cybersecurity and AI governance

Where should responsibility sit when data access, model behaviour and security intersect?

The changing economics of enterprise software

How might usage, automation and outcome-based pricing reshape the buying decision?

Agentic workflows inside large organisations

Which decisions can be delegated, and where must people retain control?

How AI changes complex B2B sales

As information becomes easier to obtain, where will commercial judgement add value?

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